As a major directional change for Element, moving forward from the look and feel that Prospace had developed for roll out throughout the Asia Pacific region, the Burleigh store was to set a new stage.

The brief from the client was simple, deliver a retail environment that is fresh, embraces Elements core brand values and is deliverable on budget.

Honest and tactile materials, recycled Australian timbers and the selective use of found objects, start to bring this concept together.  Handwritten signage, live soaring bamboo and fixtures that feel as though they hadn’t been constructed rather stacked or placed in the shop without any design intervention, complete the aesthetic.