The new store identity of Chinese female footwear brand Diduo was designed by Prospace Asia. As a fast-fashion footwear brand, Diduo aims to offer contemporary fashion style to those independent and confident urban ladies.

The idea was to create a sophistic retail space with exquisite details, encompassing woman’s shoes, handbags, eyewear and other accessories.

A neutral colour palette is applied. The contrast between sleek marble and textured laminate, black and white lacquer, anodized metal and tan melamine creates a variety of visual and tactile features. Stripes in different finishes are taken as a core feature language, demonstrating a contemporary and refined environment. 

Client and customer reaction has been very enthusiastic and this new design is now being rolled out to the mainland China market.